Betfair team up with global mega club Barcelona FC to create a competition to find the clubs biggest super-fan. Now football isn't just a game to these fans, to some, it's a way of life, a religion; to some, it is their very reason for existence. Our brief was to create a film to support to competition and fire the blood of Barca fans globally.
The film explores what it means to support Barca, we found one of the most fanatical supporters out there and created a n authentic film documenting his passion. The content is honest, pure and speaks to sport fans globally.
My role for this film was Lead Creative, Copywriter, Commercial Director, Post Director - I also worked with CAA and Wing LTD on content and delivery strategy.