Presented with an incredible opportunity to re-launch/re-brand a much loved Aussie brand from the ground up, while also establishing and running an all new in house creative/content agency…what else was I supposed to say… Hell Yes! So I went client side!

At Catch I was the Creative/Content Director. My role was incredibly varied and I was heavily involved in all aspects of the Catch’s Marketing functions:

Rebranding the Catch brand from the ground up - new content, new creative, new look, new feel, new tone.

Company wide Marketing Strategy including launching new social channels, long term content strategy and launching new platforms.

Full end to end Creative - which included anything from national campaigns, real world activations, giant competitions to social media content.

Leading a content team - Mentoring, teaching, developing a growing team of multi skilled creatives.

Developing content & wide ranging marketing strategies for all social channels and above and below the line content. .

The results: Record sales! An uplift in brand recognition. A number of exciting first for the business. Significant upticks in key metrics and followers on all social channels… and so so much more.

Below is a snapshot of my favourite campaign at Catch. My role across Production projects were as CD, lead Creative, Director, Post Production Director. Massive thanks to everyone at Catch and the team at Chisel for brining it all together.