Anton van der Merwe
Creative Director - Director - Strategist - VR/AR

Hyundai

When Hyundai announced reverse cameras were to become standard across their entire range of vehicles, the people needed to know.

So it fell to us to develop a strategy which included a TV commercial, digital assets, video content and print. While reverse cameras aren't exactly the sexiest part of a car, we came up with a content strategy that allowed Hyundai to have some fun with their announcement,  whilst showing drivers how handy and important these cameras can be.

The reverse camera campaign kicked off with TVC, which was then followed up by some New Zealand celebrities taking on our reverse challenge course and then, we invited the public to take on the course themselves. Including the drivers on New Zealand in this campaign was key to it's success and longevity in a competitive marketplace.  

My role on this campaign was Creative Content Lead, Copywriter, Commercial Director, Post Director.   

Hyundai - Reverse Camera (NZ Celebrities)

Some of New Zealand's most loved faces take on the Hyundai Reverse Challenge course to battle for the best time. The course we designed was surprisingly challenging and quite unexpected. 

Hyundai Accent - Everybody loves it

Real small car drivers put our small car to the test. No surprises that they had quite alot to say about the new Hyundai Accent. 

Hyundai - Reverse Camera (The public)

Hyundai drivers from across the country entered a competition to take on the new and improved reverse camera challenge course. Can they beat the celebrity times and win the big prize?   

Hyundai Accent - All these features

Real small car drivers jump into the new Hyundai accent to test out all the features. Safe to say, the Accent left a lot of real drivers with a smile on their faces