Jaguar is a brand steeped in a long proud history. While few brands have a more celebrated past, Jag have in more recent times been looking more to the future and the brand is breaking all previously established perceptions.
With a strategy to create films with PR value firmly in our minds we teamed up with the legend himself Jose Mourinho (yes he did wink his signature wink at me once) to create a film that delved into what makes him tick. We also featured a world first race on an ice track in the Netherlands, as the Jaguar XE300 battled against Olympic gold medal skater Shaolin Liu and his Olympic skating girlfriend Elise Christie.
Role - Creative Director, Copywriter, Commerical Director, Post Director.