The brief: Teleport a football stadium 5000 miles to Bangalore, India. Give die hard fans in India an authentic and unique 360-degree immersive Old Trafford virtual experience.
Destination United was born. An immersive, hyper authentic AR/VR experience housed in a custom built igloo style dome. We took Old Trafford and the spirit of Manchester United to their fans. Utilising the newest technologies, we created an experience that captured what it is to be a fan of Man United; the sights, the sounds and the actual hum of energy on game day. The experience ran for three days in India and is set to travel the globe.
The result: "With zero spent on media, the global campaign is still running but has already achieved over 31m video views, over 1 million engagements, reached 89m fans globally, as well as 55m fans in (the real) Old Trafford"
While I can't share the full film and experience just yet, check out some sneak peeks and the press so far:
CNN talks to Copa90 about the Destination United Experiential VR Experience
Ad Age - Uber brings Man United expereince to India
Channel Three Six Five - Uber launch location united with Manchester United
Campaign - Uber and Man United create fan experience in India
Cannes Lions 2018 - Uber and Copa 90 explain why expereince beats mobile a
COPA90 - A teaser film created to engage fans online
Event Marketer - Uber built a replica of Old Trafford for fans in India
The Drum - Uber takes Manchester United virtually to fans in India