U TV was a first of it's kind interactive, youth orientated television channel in New Zealand. After it's initial launch, it was time to re brand the channel to match it's ever changing energetic and youthful brand.
The re-brand stuck true to the initial U logo, but from there we had an opportunity to create something that would capture imaginations and attention. The team undertaking the re-branding gave the original logo many new incarnations, nightly themes were created, new idents, sponsorship opportunities were refreshed and re imagined, a new late night show was introduced.
My role - Creative Producer, Copywriter, I worked closely with the design team, I also pitched in a range of new changes and wrote ideas and pitched the creative to attract new sponsorship. Creative Director - Adam Sarkar.