When Tag Heuer released the Modular 45 smart watch they wanted a content strategy that could leverage their plethora of sponsorship tie in's globally, whilst showing off their ingenious new product. The key aspect of this watch is that all the parts can be interchanged, so it can be completely tailored to suit your mood.
Whilst working with the kings of content Wing London, we delivered two films that showed off the versatility of the watch, while sticking to the luxury feel of the brand itself. We created content that gave viewers a 24 hour look into the lives of some of the biggest names in sport, while showing off all the features that makes the Modular 45 a game changer. This was a truly global campaign which gathered big names and big content makers worldwide.
My Role for the campaign was Lead Creative, Copywriter, Commercial Director, Post Director.
Daniel Ricciardo & Max Verstappen spend 24 hours with the new Tag MODULAR 45 smart watch.
Jump into 24 hours with Robert Pirès as he puts tries out the vast choice of materials, colors and combinations of the new MODULAR 45 smart watch.
